Social and behavioural change
Designing successful programs, services and systemic interventions to support better health is incredibly complex.
Whether targeting healthcare professionals in Australia or New Zealand, sexually active males in Zambia or Kenya, or new mothers in New Zealand or Singapore, ThinkPlace’s approach to research and design embraces this complexity.
A good health program or service is one that:
- Knows when and how to pull, and when and how to push
- Aligns with the community’s cultural values – what really matters to them
- Understands people’s priorities “my children are hungry” / ”my caseload is too high”
- Ensures that all players in the system – from government agencies at all tiers, to NGOs and providers, to communities themselves – work in an integrated way towards the same outcome
- Focus on people’s life journeys and lifecycles, recognising that people at different life stages/in different contexts have different needs and motivations, and that they interact with systems beyond the health system
To co-design effective health programs and services, we conduct insightful ethnographic research that surfaces critical evidence and insights upon which programs can be designed, refined and evaluated.
Then we bring many voices together to make sense of what has been learned, and to design, experiment, prototype, refine and evaluate programs and services that will help break through - even on topics that have become “normalised" for people.
